# 01Fence · NE Arkansas
For home service owners doing $1M+
Get 40 qualified leads in your first 30 days, or next month is free.
Leads as a System: Google Ads, Local Service Ads and Meta working together, with every call and form tracked inside a pipeline we build for you. Built for trades with $5K+ jobs.
Led by Dan & Kendra Roman · $12M+ in ad spend managed
$49 per lead
Fence company, NE Arkansas
Trades we runFenceConcrete & coatingsPavingFoundation repairHVACRemodelingPest control
Run your numbers
What 40 qualified leads are worth to you
Slide in your average job and how many leads you usually close.
$8,000
$2K$25K
30%
10%60%
Guaranteed leads
40
Jobs won
12
Ad spend
$4K
Booked work from one month of leads
$96,000
That's $24 back for every $1 in ad spend.
Illustration using the 40-lead guarantee and your inputs. Your results will vary.
Talk through my numbersLeads as a system
Four parts, one pipeline
Part 1 of 4
Google Ads
Search campaigns built around the jobs you want most, in the areas you actually serve.
- Service and city keyword groups
- Negative keywords to cut tire-kickers
- Every call recorded and tracked
The process
From strategy call to tracked revenue
- Day 1Strategy call
- Within 10 business daysBuild
- Launch dayLaunch
- Every week afterTrack what turns into work
Step 1 · Day 1
A straight answer in 30 minutes
We look at your market, your numbers and your crew's capacity, then tell you whether the guarantee fits.
- Your service area and the jobs you want more of
- Where your leads come from today
- What launch looks like for you
Strategy call with Dan
30 minutes · video call
Mon
9:00
Tue
10:30
Wed
1:00
Thu
2:30
Fri
11:00
You'll know if the guarantee fits before you hang up
Results
What this looks like for trades like yours
# 01The math behind it
$4,000 a month at a $100-per-lead ceiling covers 40 qualified leads. Our campaigns run well under that:
- Fence: $49 per verified lead
- Dumpster, DFW: $50 per lead
- Tree service: 38% lower cost per lead
# 02Asphalt paving · Oklahoma
From 1 lead a quarter to 20+ a month on a $3K budget
# 03Epoxy coatings
30 quality leads in the first 60 days
The guarantee
40 qualified leads in your first 30 days, or next month is free.
You shouldn't carry all the risk of a new marketing partner. If we miss the number, you stop paying our fee until we hit it.
Ready for more? Ask on the call about the revenue guarantee: $100,000 in estimates on your books in 60 days, or you don't pay month three.
What you need for the guarantee
- $4,000/mo ad spend ($3K Google and LSA, $1K Meta)
- LSA verified for your trade where eligible
- 10+ Google reviews and at least 3 services to advertise
- Service area within about 2 hours
- Calls answered live or returned within 15 minutes
- Leads worked inside the pipeline we build
Questions
Before you book
A unique recorded phone call or form fill from someone asking for a service you offer, inside your service area. Repeat callers count once. Wrong numbers and existing customers don't count.
The day Meta, Google Ads and Local Service Ads are all live. If your trade or market isn't eligible for LSA, it starts when Meta and Google Ads are live.
Your management fee is waived until we hit 40 qualified leads. Ad spend is paid to Google and Meta, so that stays your cost.
No. We build a GoHighLevel pipeline for your leads. If you use House Call Pro or Jobber, we connect it so estimates and jobs flow back to your dashboard.
Three months. That's enough time to launch, hit the guarantee and tune campaigns around the jobs you want most.
Want leads you can count on?
Book a 30-minute strategy call. We'll look at your market, your numbers and whether the 40-lead guarantee fits.